The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
Areas of Study
- (-) Remove Digital filter Digital
- Management Apply Management filter
- Strategy Apply Strategy filter
- Sustainability Apply Sustainability filter
- Innovation Apply Innovation filter
- Tech Disruption Apply Tech Disruption filter
- Data & Privacy Apply Data & Privacy filter
- Marketing Apply Marketing filter
- Sales Apply Sales filter
- Soft skills Apply Soft skills filter
- Human Resources Apply Human Resources filter
- Finance Apply Finance filter
- Industry Specific Programs Apply Industry Specific Programs filter
- Healthcare Management Apply Healthcare Management filter
Format
- Online Apply Online filter
- (-) Remove In person, Lisbon + Live virtual filter In person, Lisbon + Live virtual
- After-work Apply After-work filter
Language
Level/Audience
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
rotate_right