Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.
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Format
The efficient Management of Brands/Branding includes knowing the consumers behavior along with the organization's actions to create growth opportunities and profitability in the long-term.
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