She is the headmistress of Business Development and Strategy at Innovagency, one of leader digital agencies in Portugal. She has more than 18 years of experience in digital transformation, innovation, and strategical marketing, in positions of Consulting and Project Leadership. She studied economics in Nova SBE, with a post-graduation in Marketing from Católica and an Executive Course in Digital Strategy in Columbia, NY. She started to work in research in the banking sector, later she worked in fund management of flat fee, evolved to consulting in strategical marketing and then to management of digital transformation projects. Along this path, she has been working with companies of diverse industries, international and national big companies of diverse sectors such as: health, retail, banking & insurance, utilities.