Daniel Fernandes serves as an Assistant Professor of Marketing at Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa. In 2013, he obtained a PhD in Marketing at Erasmus University. Daniel's research interest centers on transformative consumer research and includes consumers' memory, planning, financial literacy, decision-making, self-regulation and political ideology. In the financial domain, he investigates the role of financial knowledge on financial decision-making and the factors that explain this relationship. Outside of the financial domain, Daniel studies consumers' memory and when reminders help consumers to complete their tasks. He was a visiting research scholar at the Leeds School of Business, University of Colorado-Boulder, in 2010.