Sofia Salvador graduated in Biotechnology at ISHT in Lisbon and then did Master programs and worked in different areas such as Marine Biology and Scientific Translation (both in the United Kingdom, at Bangor University and Imperial College respectively) and later did the OIV (International Vine and Wine Organization) Master in Wine Management at Paris X University. This Master's program involved traveling through 25 wine producing and importing countries learning about all aspects of the wine sector from Viticulture and Enology to Wine Tourism and Marketing which led to the desire to work for the promotion of Portuguese wines. In terms of the wine sector, in Portugal, worked at Fita Preta wine company both in export and in winemaking. Then did a Master in Business Communication at ISCEM in Lisbon and started working, in 2011, on the communication of the recently launched Wines of Portugal brand at the “Instituto da Vinha e do Vinho de Portugal (Portugal’s Vine and Wine Institute). Since 2012 works at ViniPortugal, the Interprofessional Association of the Portuguese Wine Industry, in the areas of Digital Communication, as Web Manager, and of Wine Education, being the Wines of Portugal Wine Educator, focusing mainly on international markets. Is also certified by IVBAM (Madeira Wine Institute) as a Madeira Wine Certified Educator and by IVDP (Porto and Douro Wine Institute) as a Certified Port Educator.