Assistant Professor at the Rotterdam School of Management from Erasmus University Rotterdam and Invited Researcher at the Heinz College from Carnegie Mellon University. Rodrigo's research focuses on the effects of information systems on organizations and on the impacts of social network structures and peer influence on consumer behavior. His work has been published in top journal and peer-reviewed conferences such as Management Science, the Workshop of Information Systems and Economics, and the IEEE Conference on Social Computing. Rodrigo has lead and collaborated in multiple projects with established firms and startups in the online and telecommunications sectors. His engagements include the design and deployment of large-scale real world randomized experiments to assess the effectiveness of marketing campaigns and to optimize online user engagement. He holds a PhD in Technological Change and Entrepreneurship from Carnegie Mellon University, an MSc in Engineering and Public Policy from Carnegie Mellon University, and a BSc in Computer Science and Engineering from Instituto Superior Técnico, Technical University of Lisbon. Before joining the academia Rodrigo worked as a software engineer and analyst in the transportation and government sectors.