Holds a PhD from Univ. Complutense in Madrid, Masters in Management and Industrial Strategy from ISEG - Technical University of Lisbon, and Postgraduate Diploma in European Studies from the Católica University of Portugal. Diplomas from Kellogg School of Management and IESE – University of Navarra. Coordinator of the Executive Master in Management programs and also of various programs in the areas of marketing and general management at CATÓLICA-LISBON Executive Education. Director of PC&A - Strategic Marketing Consultants. Regularly contributes to the Exame ad Expresso newspaper, Dinheiro Vivo, Gerir & Liderar and Executiva.