PhD in Management from the Complutense University of Madrid. Graduate of Harvard Business School, INSEAD, MIT Management Sloan Management London Business School, Imperial College of London University of Virginia, Wharton School, Kellogg School of Management in Chicago, and IESE Business School. Master's degree in Management and Industrial Strategy from ISEG. Postgraduate degree in European Studies from the Universidade Católica Portuguesa. At CATÓLICA-LISBON, he is Director of the Advanced Management Program for Executives, the Postgraduate Program in Marketing and Innovation, Sales Management and Brand Impact, Leading Pharma, Advanced Program in Tourism Management, and various business courses. General Director of PCA – Marketing & Sales Strategies and Member of the IMD World Competitiveness Center. Author of the books Marketing Performance, Marketing Strategies – Collection of Portuguese Cases, and Business Communication, as well as the blog Marketing Thoughts. He collaborates with various media outlets, such as Rádio Renascença, Link to Leaders, Executiva, and Economia e Mercado (Angola).