Master's degree in Luxury, Fashion, and Art Management from Sorbonne University (Paris) and a bachelor's degree in Business Communication from ISCEM, Lisbon. She began her career in the press department of the Guy Laroche haute couture house in Paris and then held various positions in communications and marketing at the L'Oréal group. She was marketing director for the Japanese brand Shiseido in Portugal and consultant for the Iberian market, as well as marketing director for the French cosmetics and perfumery group Clarins in Spain and Portugal, respectively.
She is the founder of Affluencial, a platform dedicated to consulting and training in the area of luxury management. She directed the Executive Program “Luxury Brand Management” in Miami in partnership with the Institut Supérieur de Marketing du Luxe, Paris. She was curator of the international experiences of “Inspiring Women Entrepreneurs” in Dubai, Portugal, and Italy. She is also responsible for several articles on the subject of luxury and a guest speaker at national and international events, as well as a member of the Advisory Board of the Portuguese Association of Brands of Excellence | Laurel.