Holds a Master’s degree in Luxury, Fashion and Art Management from the Sorbonne University (Paris), a Bachelor’s degree in Corporate Communication from ISCEM, Lisbon, and a specialisation in Aesthetics and Art Theory from NOVA University Lisbon.
She began her career in the Press Department of the haute couture house Guy Laroche in Paris and subsequently held several roles in communication and marketing at the L’Oréal Group. She was Marketing Director of the Japanese brand Shiseido in Portugal and consultant for the Iberian market, as well as Marketing Director of the French Cosmetics and Perfumery Group Clarins, respectively in Spain and Portugal.
She is the founder of Affluencial, a platform dedicated to consulting and training in luxury management. She directed the Executive Program “Luxury Brand Management” in Miami, in partnership with the Institut Supérieur de Marketing du Luxe, Paris. She curated the international experiences of “Inspirando Mulheres Empreendedoras” in Dubai, Portugal and Italy.
She has been the Director of the Luxury Management Program at CATÓLICA-LISBON | Executive Education since 2011 and is also a faculty member at the University, teaching in the areas of Service Excellence and Customer Experience. She is the author of several articles on luxury, a guest speaker at national and international events, and a member of the Advisory Board of the Portuguese Association of Excellence Brands | Laurel.