Holds a degree in Business Management from Universidade Católica and several postgraduate degrees at universities such as London Business School, IMD Switzerland, EPG and Universidade Nova, currently has more than 20 years of career.
After working at Unilever and the Sonae group, in 2006 he founded Excentric, one of the most prestigious digital marketing agencies in Portugal and later became excentricGrey, after joining the WPP group. Today, after selling his participation, he pursues the dream of transforming Portugal into a digital production center for the world and lives his passion for knowledge, coaching, mentoring, lecturing in the areas of leadership, team management and high performance.