Co-founder and Executive Director of Católica International Business Platform, a community of leaders that collaborate to create innovative solutions in strategic management and governance, with the purpose of accelerating international growth and value creation while addressing the challenges of globalization and transformation. Also, program director of CEO Future Ready Academy, invited adjunct Professor in Católica-Lisbon, and board advisor.
Previously, held several positions in Jerónimo Martins Group, top 37 world biggest retailer in 2025, as Director of Corporate Strategy & Development, Marketing, Commercial and Sourcing, amongst other. Also representative in World Business Council for Sustainable Development, COTEC for Innovation and Corporate Strategy Board.
Started the executive career in Procter & Gamble, with specialization in Brand local responsiveness, media and barter negotiation.
Alumna of Universidade Católica Portuguesa, Management, also holds advanced executive education from IMD/MIT, Nova/Insead, Cornell University, Católica-Lisbon, Norton & Kaplan Institute and P&G Academy.