He is a Google Regional Trainer, the Head of Digital Marketing at the Pestana Hotel Group, a certified Digital Marketing Consultant and Trainer, with proven experience in SEO, Google Ads and Web Analytics. He specializes in Search Engine Optimization (SEO), Search Engine Advertising (SEA), Social Media Marketing and Web Analytics. He is also a member of the Board of Directors of Mais Tráfego, the largest community of Webmasters in Portugal, where outstanding talents have emerged both nationally and internationally.