Since December 2021, Luís has been Head of Business Development and Innovation for Travel and Hospitality at AWS (Amazon Web Services), with extensive international experience in air transport, technology, retail, hospitality and startups. With a PhD in Information Strategies in the Airline Industry from the University of Warwick, he was previously director of eBusiness at Swiss Airlines, vice president of eBusiness, Marketing, Product and Loyalty at TAP Air Portugal, and Executive Administrator of Digital Marketing and Product at Pestana Hotel Group. At Google, he was responsible for large Travel and Retail clients for Portugal and Spain. Luís also served as Chief of Strategy at the digital agency Wise Pirate and Executive Administrator at Science4you, before joining AWS. He has also collaborated on programs for executives at Católica Lisbon School of Business and Economics since 2021.