PhD and MSBA at Washington University - St. Louis (USA) and BA in International Economy at Institute of International Relations - KNU. Marketing faculty of CATÓLICA-LISBON teaching courses of Marketing and Brand Management in MBA and Masters Programs. Academic Director of the MSc Programs in Management. His research interests lie in new product introductions and competition in consumer technology markets, branding of consumer and luxury products, and effectiveness of in-store promotions. Professional and consulting experience includes various companies and non-profit organizations, such as United Nations Development Project, L'Oreal Portugal, Vista Alegre and Atlantis Crystal.

An empirical investigation of in-store sampling promotions

CATÓLICA-LISBON Researcher(s): Kyryl Lakishyk
Heilman, C., British Food Journa…, 2011