I'm a Senior Digital Business Executive combining strong technical skills with a deep understanding of Marketing and Consumer to drive Business Transformation at scale. I've worked at global companies including Google and Havas Group.
I currently work as a senior executive at IPG Mediabrands Group, with the role of Chief Transformation Officer, while also leading the Presidency of the Board of Directors at IAB Portugal.
Before that, I've spent 7 years at Google, partnering with the world's largest global advertising agency networks and their clients to develop innovative global marketing solutions and partnerships, and 2 years at Havas, leading Innovation across their Media and Creative divisions.
I had the pleasure of working with many flagship organisations, driving business transformation to adapt to an online world, such as Sonae, Jeronimo Martins, Turismo de Portugal, TAP, Pestana, Prozis, MEO, NOS, Altice, OLX Group and others.
I help organisations thrive in today's world, by driving innovation and digital transformation, with a people-centred style, clear vision, leadership and innovative thinking to disrupt, adapt, and transform organisations into agile and flexible businesses that exceed customer expectations.
With a strong AdTech, MarTech, Cloud and AI/ML knowledge and skill set, I'm able to bridge the gap between business and technology.
Key skills and attributes include:
• Strategic Planning
• Sales Leadership
• Effective Relationship Building
• Brand, Performance, Programmatic, Integrated Marketing
• Data & Analytics
• Negotiating
• Mentoring & Motivating Talent
• Creative Problem Solving Skills
• Digital Consulting
• Media & Technology