João Niza Braga received his Master and Ph.D. in Psychology from the University of Lisbon. His research explores how and under what conditions people use intuitive processes to guide consumer behavior, economical decisions, and social interactions in the workplace. He is currently interested in examining how intuition is used to make sense of hedonic experiences and how online contexts may shape consumer and health decisions. He was a visiting researcher at the Indiana University and at New York University. João joined Universidade Católica in September 2016, where he has been teaching in Master’s programs at the Faculty of Human Sciences and Católica Lisbon School of Business and Economics. In 2017 João was awarded a postdoc research grant from FCT when he started developing his research at CUBE (Católica Lisbon Research Unit in Business and Economics).

Publications