MBA (UNL), Bachelor degree in Business Administration (ISCTE). Assistant Lecturer in Marketing, Introduction to Business Management and Business Policy in the Catolica Lisbon School of Business & Economics. Founded and former Chairman of the Board of Directors at Mybrand. Former member of the Board of Directors at WOLFF OLINS UK (Londres) and managing director at WOLFF OLINS in Portugal and Spain.

As a Brand Consultant directed major projects of creation and brand management for companies like Group PT (MEO and UZO), CGD, MILLENNIUM BCP, SANTANDER, EDP, EDP Renováveis, REN, VIVO, OI, UNIBANCO, SOC. CENTRAL CERVEJAS, URBANOS, CARRIS, IBERWIND, ZON, and many others.

Former Executive Board Member at ICEP (Portuguese Trade, Investment & Tourism Board) and Marketing Manager at BES.