Filipa is an Assistant Professor (adjunct) of Strategy at Universidade Católica Portuguesa. She holds her PhD in Management from NOVA SBE. Filipa was a senior researcher and faculty at Nova SBE and Universidade Europeia. Prior to her academic activities, Filipa worked in telecom, serving as advisor to the board at ZON and leading the customer relationship management department at TV Cabo. She was also a strategy consultant at McKinsey & Company. Filipa is an Industrial Engineer from Instituto Superior Técnico (Universidade de Lisboa) and holds an MBA from INSEAD.