PhD in Marketing by ISCTE-IUL. Master in Business Administration by Fundação Getúlio Vargas (FGV-SP), with specialization in Marketing by Universidade Católica (RS/BR). Undergraduate in Business Administration by Universidade Federal do Rio Grande do Sul (UFRGS). At the moment is enrolled in investigations and collaborates as Invited Professor at Universidade Católica Portuguesa, ISCTE-IUL and at Vlerick Business School (BE).