Chief Marketing Officer at Sublime Curated Hospitality.
Holds a Bachelor’s and Master’s degree in Modern Languages and Literatures from NOVA University and a degree in Fashion Design from IADE.
She is currently CMO of Sublime Hotels, one of the most iconic luxury hospitality brands in Portugal, where she leads the global brand, marketing and communication strategy, strengthening its international positioning as a reference for authentic and sophisticated luxury.
With over two decades of experience in the luxury sector, she has built a solid career across leading multinationals and some of the most prestigious international hospitality brands. She held leadership roles at Puente Romano Beach Resort in Marbella, Hermitage Bay, and several Nobu hotels (Marrakech, Riyadh and Barbuda). She also participated in the launch of iconic hotels and concepts in international markets, as well as renowned restaurants such as Cipriani, Coya and the world’s first Fendi Beach Club. She was also responsible for Anantara Hotels’ communication strategy across Europe, North Africa and Latin America.
In parallel, she lectures in Master’s, Postgraduate and Executive Education programmes at the prestigious hospitality school Les Roches, where she shares her expertise in luxury branding and communication, contributing to the development of future industry leaders.