André Alves is a graduate from Universidade Lusófona de Humanidades e Tecnologias in Applied Communication in Public Relations, Advertising and Marketing. He has an executive master's degree in Management with specialization in digital innovation and has several courses completed, with emphasis on Digital Marketing Strategy at Harvard Business School. His career path always had a constant connection to marketing, from agencies to retail. He is a consultant for entities in the most diverse sectors, contributing to the development of the brands he represents.
He is currently Deputy Marketing Director at Católica Lisbon School of Business and Economics, professor and program director at Universidade Católica Portuguesa and Universidade Lusófona de Humanidades e Tecnologias, in areas such as strategy and digital marketing.