Ana Costa received her Ph.D. in Consumer Behavior and New Product Development from the Wageningen University (Netherlands), an MSc in Food Quality Management from the University of Ghent (Belgium) and an MSc in Agro-Industrial Engineering from the Technical University of Lisbon (Instituto Superior de Agronomia). She also holds a Ph.D. minor in Research Methods in Business Economics and Management from the University of Groningen and the Erasmus University Rotterdam, (Netherlands). She previously worked as Senior Researcher at CATÓLICA-PORTO’s School of Biotechnology, as Junior Researcher at the Department of Management Science (Universidade de Évora, Portugal), at the Department of Marketing and Statistics (Aarhus School of Business, Denmark) and at the Livestock Research Institute (Wageningen University), and as Category Manager at Jerónimo Martins Retail (Portugal).

Her research interests are the self-regulation and social regulation of consumer behavior, patterns and evolution of food consumption, the adoption of new food product and diets, and persuasive technology. She is CATÓLICA-LISBON’S PI in several funded projects in these areas involving both national and international consortia, and academic and business partners (please see for project details). She coordinated the research activities of the Cook and Health Network between 2018 and 2021, and is the appointed representative for Portugal at IFAMA – the International Food and Agribusiness Management Association, European Chapter, since 2017.