Focuses on age-inclusive talent strategies and lifelong career development. The Center helps organizations adapt to an aging workforce by researching intergenerational teams and developing leadership programs for multi-generational workplaces.
Overview
Societies are ageing rapidly: by 2030, there will be more than 1.4 billion people aged 60+ worldwide. Older professionals will account for a growing share of the labor force, while older consumers represent one of the fastest-growing market segments. Longevity is reshaping economies, labor markets, social structures and organizational models, making longevity leadership a future-critical capability.
The Center on Longevity Leadership is established to help leaders and organizations respond to this profound demographic and economic shift. The Center is an interdisciplinary platform that combines academic research, education, and societal impact initiatives to advance new models of leadership, innovation and value creation in an era of longer lives.
Mission
“To equip leaders and organizations to thrive in an era of longevity through research, education, and societal impact.” This mission reflects the center commitment to help businesses, institutions, and society address the opportunities and challenges of longer-lived populations.
Key Focus Areas – The Three Pillars
The Center works around three key pillars, each addressing a critical aspect of longevity leadership
Talent (Workforce & Leadership)
Market (Longevity Economy & Innovation)
Concentrates on the growing “silver economy” of older consumers. The Center provides insights and fosters innovation for products and services tailored to senior needs. This includes market research on older adults’ behaviors and educational workshops on designing age-friendly offerings.
Society (Community & Policy Impact)
Aims to drive societal change and improve public understanding of longevity. Efforts include research on community models and education on healthy aging, aligning corporate social responsibility with real community needs. Initiatives under this pillar promote social inclusion and policy dialogue for an age-friendly society.
Core Activities
The Center operates through three core activities that ensure a holistic approach:
Generating new insights and evidence on longevity-related challenges and solutions. This includes studies on workforce demographics, consumer behavior in aging markets, and societal impacts of longevity.
Training and equipping leaders through courses, executive education, and workshops. By educating current and future leaders (e.g. via the Longevity Leadership executive programs), the Center spreads knowledge and best practices for longevity-ready organizations.
Driving community engagement and practical impact. The Center translates research into action through community projects, partnerships, and policy advocacy, making longevity a shared priority in business and society.
Key Initiatives and Programs
The Center builds on several initiatives already in place:
A 5-day executive education program (ran in 2024 and 2025) with ~30 alumni to date, focused on leading in an era of longevity. Find out more here.
An elective course in the Executive MBA curriculum, introducing future executives to longevity strategy and innovation.
A research initiative examining multi-generational workforce dynamics (including an international partnership with the University of Louisville). This project seeks best practices for retaining, reskilling, and leveraging older employees.
A corporate working group (“Intergenerational Innovation at Work”) with nine partner companies. Members meet regularly to share challenges and successful practices for managing an intergenerational workforce and to co-develop age-inclusive workplace innovations.
Sponsors of the Center
Other Partners
Contact us
If you would like to learn more about our work or explore collaboration opportunities in the field of longevity, contact longevity.clsbe@ucp.pt.
Find us on LinkedIn: https://www.linkedin.com/company/center-on-longevity-leadership-católica-lisbon.