Lead brands with impact. Manage teams with results.

In an increasingly competitive market, managing sales teams is no longer enough — you need to build brands that sell.

Sales Management & Brand Impact is designed for professionals leading brands, teams, and growth strategies.

In this program, you’ll learn how to align brand positioning with commercial goals, turn value propositions into tangible outcomes, and boost sales through strategic thinking.

Through real-life cases, hands-on tools, and actionable insights, you’ll gain the skills to:

  • Build brands that directly impact sales
  • Develop stronger, more aligned sales teams
  • Drive sustainable results with a strategic focus

 

If you're ready to move from operational management to strategic brand and sales leadership — this program is for you.

Explore the Program Structure

Discover the key learning modules and unlock your full potential.
keyboard_arrow_up Foundations of Brand and Sales Strategy - 11,5h
  • Modern Sales Strategy Foundations 
  • Strategic Branding Foundations 
  • Brand Positioning and Market Differentiation 
  • Sales & Marketing Project Challenge – Coaching Kickoff

 

Focus:

Establishing a solid foundation in brand strategy, customer behavior, and sales leadership
keyboard_arrow_up Building Customer Connections & Brand Influence - 10,5h
  • Customer Journey Mapping and Buyer Personas 
  • Brand Storytelling & Brand Touchpoints 
  • Elevator Pitch & Sales Presentations ( Hands-on pitch-building exercises)
  • Integrating Brand Management & Sales (Guest Panel) 

 

Focus:

Strengthening customer relationships, messaging consistency, and aligning sales tactics with brand identity.
keyboard_arrow_up Specialized Sales & Digital Brand Strategies - 14h
  • B2B Sales Management 
  • Effective Sales Communication & Negotiation 
  • Digital Sales and Social Media Strategies 
  • Sales & Marketing Project Challenge – Coaching

 

Focus

Leveraging digital and data-driven strategies to enhance sales performance and customer engagement.
keyboard_arrow_up Managing for Sales Performance & Brand ROI - 10.5h
  • Performance & People Management
  • Sales Analytics & Performance Metrics 
  • Sales & Marketing Project Challenge – Final Presentation & Feedback
  • Brand-Sales Integration for Business Growth (Guest Panel)

 

Focus

Driving sustainable performance through data-driven decision-making, team management, and brand-driven sales growth.

Program Directors:

 

Want to know more?

Contact the program manager:

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220

Book a call