Holds a degree in Management and an MBA from Babson College, graduating Magna Cum Laude. He also holds a Master’s degree in Economics from the University of Coimbra and from Università Cattolica del Sacro Cuore, Italy.

He leads Simon-Kucher’s Lisbon office, overseeing the firm’s expansion in Portugal. With over a decade of consulting experience at Simon-Kucher, he specialises in driving commercial excellence and revenue growth across multiple industries. His expertise includes pricing strategy, sales optimisation and go-to-market strategies. He began his career as a Consultant at Simon-Kucher’s Boston office and later took on roles of increasing responsibility in New York and Barcelona.

He is a guest lecturer at several universities, where he shares his knowledge in pricing strategy.