Pedro Parada is a Senior Affiliate Professor at CATÓLICA-LISBON. He was an Associate Professor at Esade. (Barcelona) and served as Director for the Global Executive MBA with Georgetown University (Washington DC). He is Visiting Professor at Aalto (Helsinki). He was Visiting Professor at HEC School of Management (Paris) and SDA Bocconi (Milano). He has coordinated and taught courses within the International Electives offered at Babson College (Boston). He has written articles, case studies and book chapters in English, Spanish, Portuguese, French, German, Chinese and Catalan. Pedro holds a PhD in Management, a Master's in Public Policy and Management and an undergraduate degree in Economics.