Format:
Blended
Starts on:
May, 2026
Duration: 45.5 hours
Classes: Monday and Thursday 6pm - 8:30pm
Language:
Portuguese
In partnership with:
The Digital Product Management online course was jointly developed by CATÓLICA-LISBON, TÉCNICO+, and PRODUCTIZED with the goal of providing a comprehensive understanding of digital product management. The program combines learning and hands-on experience through a proven framework for developing innovative digital products.
This course equips participants with the tools to build the right product at the right time, using a customer-centric approach focused on solving real-world problems and testing new ideas. It merges the digital and technological expertise of each partner institution with the strategic and management capabilities required to drive innovation and ensure the successful development, launch, and management of digital products.
Participants who successfully complete the program, including the final assessment, will be awarded 7 ECTS credits, granted by Técnico+ / Instituto Superior Técnico.
The Importance of Digital Product Management
According to Forbes, between 2000 and 2020, approximately 52% of companies on the Fortune 500 list became obsolete, primarily due to their inability to keep up with digital transformation. This highlights the critical need for professionals who are skilled in the development, launch, and management of digital products professionals who can apply this knowledge in their daily work and help their organizations remain competitive in an increasingly digital landscape.
Practical Training to Create and Launch Digital Products
Develop Key Technical and Methodological Skills to Transform Ideas into High-Impact Digital Products
Key Benefits:
- Apply Design Thinking and Design Sprints to generate and validate innovative solutions
- Create prototypes and clear specifications for development teams
- Leverage NoCode tools and Agile methodologies to accelerate execution
- Plan effective product launches and define success metrics
- Gain the ability to facilitate innovation workshops and collaborative online work sessions
Development of a Strategic Product Manager profile
Gain Vision, Mindset, and Tools to Successfully Lead the Entire Product Development Lifecycle
Key Benefits:
- Deep understanding of the Product Manager’s role across all stages of the product lifecycle
- Development of a clear and compelling product vision and strategy
- Insight into real problem identification and market analysis
- Enhanced collaboration skills with teams and stakeholders
- Participation in the Productized Conference 2025, connecting with industry trends and leaders
- Professionals and executives who are or will assume roles in Digital Product teams or who wish to acquire skills to support and lead the company's Digital Transformation initiatives by developing digital products;
- Professionals in fast-growing product companies, who are committed to digital transformation and innovation initiatives, who do not yet have digital product competence and wish to learn Digital Product Innovation and Management (HR, Talent, Marketing, Operations, Customer Success, etc.)
Program Structure
Discover the learning modules and unlock your full potential.
Setting the Pace
- Key digital skills organizations should invest in to leverage the technological revolution;
- How to leverage new technologies to transform organizations, with the goal of increasing sales, reducing costs, or creating new businesses;
- Key digital competencies to consider in an organization's digital transformation;
- The role of customer experience, digital operations management, and the business model in an organization's digital transformation.
- Vision and strategy for a digital product;
- What potential customers look for in digital products;
- Designing a process aimed at translating customer needs into problem-solving products, using various frameworks such as: Jobs-to-be-Done, Personas, User Interviews, and the Value Proposition Canvas.
- Create and validate a prototype with potential customers of the product;
- Design Thinking methodology and Design Sprint process:
- Problem / opportunity;
- Exploration of ideas and narrowing down to the most promising one;
- Creation of a storyboard and prototype;
- Conducting interviews with potential customers to validate whether the product solves the identified problem;
- Incorporating the findings into a product requirements document.
Develop websites and applications quickly without the need for coding.
Agile Development Methodologies (Scrum and Kanban) ensuring continuous deliveries according to the defined roadmap.
- Product marketing strategy for the launch and growth phases;
- How to define the best digital channels for product promotion;
- Measuring the impact of digital channels on product success.
- Product metrics;
- Launch strategy;
- Measuring product growth to determine if the right product is being built and aligned with business objectives;
- Application of OKRs and AARRR (pirate metrics) frameworks.
Format:
In-person
From Idea to Product Realization | Instructor: André Marquet
Measuring Product Success | Instructor: Radhika Dutt
Strategies and Key Elements in Product Feature Prioritization | Instructor: David Pereira
Product Mindset and Stakeholder Management | Instructor: Bruce McCarthy
Balancing Innovation vs. Continuous Improvement in Product Development | Instructor: Phil Hornby
Measuring Product Success | Instructor: Radhika Dutt
Strategies and Key Elements in Product Feature Prioritization | Instructor: David Pereira
Product Mindset and Stakeholder Management | Instructor: Bruce McCarthy
Balancing Innovation vs. Continuous Improvement in Product Development | Instructor: Phil Hornby
Program Director
The program fee is €2,200, with a 10% discount available for alumni of Universidade Católica Portuguesa.
Universidade Católica Portuguesa is exempt from VAT.
The program is eligible for individual financing (up to €750) through the Government Measure: Cheque Formação + Digital, promoted by IEFP. More information: here.
