Overview

The Digital Product Management and AI program at CATÓLICA-LISBON | Executive Education was developed to empower managers and professionals to lead the creation and management of digital products in an era driven by Artificial Intelligence. With a total duration of 21 hours, the program is delivered online and combines strategic knowledge, applied practices, and innovative methodologies that are user-centered and powered by AI.

The Importance of Digital Product Management

According to Forbes, between 2000 and 2020, approximately 52% of companies on the Fortune 500 list became obsolete, primarily due to their inability to keep up with digital transformation. This highlights the critical need for professionals who are skilled in the development, launch, and management of digital products professionals who can apply this knowledge in their daily work and help their organizations remain competitive in an increasingly digital landscape.

Who it is aimed for?

This program is ideal for professionals who:

The GPD-IA program is designed for product managers, innovation leaders, entrepreneurs, and professionals in the fields of technology, marketing, design, or strategy who want to gain an integrated view of digital product management and the role of Artificial Intelligence in product development and growth.

Key Benefits

Develop digital product management skills, from ideation to execution and growth;
Apply Artificial Intelligence techniques to optimize discovery, prototyping, and decision-making processes;
Understand and apply prioritization frameworks, success metrics, and monetization strategies;
Promote leadership and effective collaboration in cross-functional teams;
Empower professionals to use AI as a strategic and operational leverage tool.

Program Structure

Discover the learning modules and unlock your full potential.

The role of the Product Manager and working with cross-functional teams

Setting the Pace

Understanding users and defining opportunities

Key digital skills organizations should invest in to leverage the technological revolution;
How to leverage new technologies to transform organizations, with the goal of increasing sales, reducing costs, or creating new businesses;
Key digital competencies to consider in an organization's digital transformation;
The role of customer experience, digital operations management, and the business model in an organization's digital transformation.

Validation and prototyping with AI and Vibe Coding

Vision and strategy for a digital product;
What potential customers look for in digital products;
Designing a process aimed at translating customer needs into problem-solving products, using various frameworks such as: Jobs-to-be-Done, Personas, User Interviews, and the Value Proposition Canvas.

Prioritizing, creating, and executing a product strategy

Create and validate a prototype with potential customers of the product;
Design Thinking methodology and Design Sprint process:
Problem / opportunity;
Exploration of ideas and narrowing down to the most promising one;
Creation of a storyboard and prototype;
Conducting interviews with potential customers to validate whether the product solves the identified problem;
Incorporating the findings into a product requirements document.

Managing and succeeding in a product team

Develop websites and applications quickly without the need for coding.

Growing in product leadership and using AI to leverage

Group presentations

Agile Development Methodologies (Scrum and Kanban) ensuring continuous deliveries according to the defined roadmap.