On October 29, the Estoril Congress Center will host the 25th edition of the Marketeer Conference, one of the most eagerly awaited events for marketing, communication, and business professionals in Portugal. With the theme “How does Portugal brand itself in the world?”, the meeting promises to discuss the growth and challenges of the country's image globally.
The conference will be attended by Ricardo Tomé, professor at CATÓLICA LISBON | Executives, who will present the lecture “Portugal – The Country of Connections.” His presentation will focus on the evolution of the Portugal brand, which, although still receiving moderate international ratings, has shown consistent positive progress in recent years.
The country has distinguished itself globally through its brands, products, and services in areas such as footwear, technology, textiles, wine, ceramics, and communication. Portugal has also established itself as a strategic hub for multinational companies, being the point of origin and development for various global initiatives and projects.
In this context, the conference will question whether Portugal has the potential to build a solid global brand, with its own identity and growing international recognition. The discussion will address how the country can use its connections and unique characteristics to consolidate an image of excellence abroad.
Over its 25 editions, the Marketeer Conference has established itself as a privileged space for reflecting on the future of brands, companies, and the Portuguese economy. The event promotes dialogue between decision-makers, creators, and strategists from different sectors, always with the aim of anticipating trends and sharing knowledge that is crucial for the development of the Portuguese market.
This year's edition promises to be a milestone in the debate on Portugal's international projection and its role on the global stage.
Ricardo Tomé, Lecturer at CATÓLICA-LISBON | Executives