The luxury market in the world: the new geography of influence and development; the new luxury economies, challenges and opportunities.
Luxury consumer: Understanding the luxury consumer behavior, motivations and expectations; the different consumer-types; the decision-making process of luxury goods buyers; needs vs. wants; new consumer trends.
Creativity, innovation and strategy in luxury
Analysis of key industries: Perfumery and Cosmetics; Fashion and Accessories; Cars; Hospitality; Watches and Jewellery; Wine and Spirits, among others.
Case study visits: Luxury Active Sharing and Residential Weekend.