MODULE 2 - The Luxury Market and its Actors

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The luxury market in the world: the new geography of influence and development; the new luxury economies, challenges and opportunities.

Luxury consumer: Understanding the luxury consumer behavior, motivations and expectations; the different consumer-types; the decision-making process of luxury goods buyers; needs vs. wants; new consumer trends.

Creativity, innovation and strategy in luxury

Analysis of key industries: Perfumery and Cosmetics; Fashion and Accessories; Cars; Hospitality; Watches and Jewellery; Wine and Spirits, among others.

Case study visits: Luxury Active Sharing and Residential Weekend.