The MSc in Management with a Specialization in Strategic Marketing provides the conceptual frameworks, analytical skills and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists or consumer insight analysts.
GENERAL BUSINESS FOUNDATION COURSES
The foundation courses are designed to consolidate your integrated view of the firm and the business environment. Some courses can be waived, depending on your background. Most students will be required to take between three and seven foundation courses.
The marketing specialization provides additional training and in depth knowledge to prepare you for a successful career in marketing.
The marketing specialization requires that you complete a minimum of ECTS in mandatory courses (in bold) and elective courses within the specialization.
Specialization courses and free electives for information only and subject to slight changes and/or to availability. For academic purposes, the only valid reference is your Study Plan provided by the Student Affairs office.
Free electives can be used to take electives outside of your specialization. You can select a subject from a different field to complement your area of expertise, or simply explore a topic that interests you. CATÓLICA-LISBON offers a wide range of electives taught by our own faculty, prestigious invited lecturers, and top executives from the corporate world.
In Leadership Lab define your personal goals, industry preferences, and areas to work, and then select among 1) career and employment workshops, and 2) professional development workshops.
Career workshops include sessions on networking, CV and cover letter preparation, and interviewing. You have the opportunity to participate in realistic assessment center activities and to receive feedback from industry professionals.
The professional development workshops are designed to help you develop key competences, such as oral communication, emotional intelligence, managing energy and stress, self-knowledge and motivation, and negotiating effectively.
To obtain valuable international experience and further improve your knowledge, you can complete an exchange semester in one of CATÓLICA¬LISBON's prestigious partner schools around the world.
Students are encouraged to complete a 1.5 month internship before or during the master program.
You will participate in a workshop designed to provide you with advice, resources, requirements, and useful tools to plan and write the research for your Master thesis.
For many students, the thesis semester serves as an ideal bridge between academic studies and your professional career. As you complete your thesis, the Career Development Office is available to work with you on your job search and career planning. You should plan to work full-time at CATÓLICA-LISBON on your dissertation for 3 to 4 months.
Marketing and Admissions Office - Master of Science Programs