Start Date:
October 2025
Innovate. Act. Maximize Results.
Develop a competitive advantage through advanced digital marketing, integrating artificial intelligence to transform challenges into concrete growth opportunities.
Why choose this program?
- From theory to practice – Applicable strategies to create real impact in your company and career.
- Artificial Intelligence in Marketing – Technology driving innovation and performance.
- Leadership with a practical vision – Tools to create effective campaigns, strong brands, and transformative experiences.
Join us and discover how the combination of technology and human touch can enhance results and drive innovation.
Are you ready to take the next step?
Program Goals & Target Audience
This program is designed to provide a practical and transformative experience, empowering professionals to master digital marketing with the support of artificial intelligence.
What Will You Learn?
- Develop effective strategies with AI support.
- Maximize sales and optimize costs.
- Choose the right digital channels.
- Strengthen your brand with creativity.
- Analyze data for strategic decision-making.
- Leverage AI to drive innovation and growth.
- Boost customer retention and engagement.
- Build a sustainable, customer-centric business.
Suitable for Any Industry, with Practical and Cross-Sector Application
- Executives from large corporations and SMEs.
- Professionals in marketing, sales, communication, and innovation.
- Employees of communication and strategy agencies, as well as influencers.
- Entrepreneurs looking to optimize their digital presence.
- Professionals seeking a competitive edge in the digital landscape.
- Alumni and companies with prior training in digital marketing.
Explore the Program Structure
Discover the key learning modules and unlock your full potential.
Format:
In-person
Duration:
1h30
Faculty:
Format:
In-person
Duration:
3h30
Faculty:
Format:
In-person
Duration:
7h
Faculty:
Format:
Online
Duration:
3h30
Faculty:
Format:
Online
Duration:
3h30
Faculty:
Format:
Online
Duration:
3h30
Faculty:
Format:
Online
Duration:
7h
Faculty:
Format:
In-person
Duration:
3h30
Faculty:
Format:
In-person
Duration:
3h30
Faculty:
Format:
In-person
Duration:
2h30
Faculty:
Guest Speakers
+
Format:
In-person
Duration:
1h
Faculty:
Guest Speakers
+
Program Director:
The program fee is €2,650, with a 10% discount available for alumni of the Universidade Católica Portuguesa.
The fee includes:
- Admission Fee: €250
- Access to the underground parking lot
- Coffee breaks
- Dinner at the Diploma Award Ceremony
The Universidade Católica Portuguesa is exempt from VAT.
This program may qualify for individual funding (up to €750) through the government initiative Cheque Formação + Digital, promoted by IEFP. For more information, click here.
