Digital Marketing and AI: From Strategy to Action

Innovate. Act. Maximize Results.

Develop a competitive advantage through advanced digital marketing, integrating artificial intelligence to turn challenges into concrete growth opportunities.

Why choose this program?

• From theory to practice – actionable strategies to create real impact in your company and your career.
• Artificial Intelligence in Marketing – technology serving innovation and performance.
• Practical leadership – tools to build effective campaigns, strong brands, and transformative experiences.

Join us and discover how the combination of technology and the human touch can enhance results and drive innovation.

Are you ready to take the next step?

Who is this program for:

• Executives from large companies and SMEs.

• Professionals in marketing, sales, communication, and innovation.

• Team members from communication, strategy, and influencer agencies.

• Entrepreneurs who want to optimize their digital presence.

• Professionals seeking competitive advantage in digital environments.

• Alumni and companies with prior training in digital marketing.

What makes this program transformational:

• Build more effective digital marketing strategies with the support of AI.

• Maximize sales and optimize costs through better-informed decisions.

• Choose the right digital channels for each business objective.

• Strengthen brands with creativity, consistency, and relevance.

• Analyze data to support strategic decisions with greater confidence.

• Use AI to innovate, grow, and improve customer experience.

• Increase retention, engagement, and business sustainability.

Explore the Program Structure

Discover the key learning modules and unlock your full potential.

keyboard_arrow_up Welcome & Start to Connect
Format:

Online

Duration:

1h30

keyboard_arrow_up AI & Marketing Transformation
Format:

In-person

Duration:

3h30

keyboard_arrow_up eContent & Brand Storytelling
Format:

In-person

Duration:

4h

keyboard_arrow_up Engagement and Campaigns Management
Format:

Online

Duration:

3h30

keyboard_arrow_up Gen AI & Data Driven Performance
Format:

Online

Duration:

7h30

keyboard_arrow_up Metrics & Performance
Format:

Online

Duration:

3h30

keyboard_arrow_up CX (Customer Experience)
Format:

In-person

Duration:

3h30

keyboard_arrow_up Real Business Cases
Format:

Online

Duration:

1h30

keyboard_arrow_up Group Work Presentations
Format:

Online

Duration:

1h30

FACULTY

RICARDO TOMÉ

RICARDO TOMÉ

 

PROGRAM DIRECTOR

PEDRO JANELA

PEDRO JANELA

 

FACULTY MEMBER

CAMILA SILVA

CAMILA SILVA

 

FACULTY MEMBER

PATRÍCIA NABETO

PATRÍCIA NABETO

 

FACULTY MEMBER

LUÍS BETTENCOURT MONIZ

LUÍS BETTENCOURT MONIZ

 

FACULTY MEMBER

TIAGO LUÍS

TIAGO LUÍS

 

FACULTY MEMBER

Want to know more?

Contacte the program manager:


Rodrigo Vaz

E-mail: rvaz@ucp.pt
Telephone: +351 214 269 784

Book a call