Format:
In Person
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
The Customer loyalty and maximization of his value in the long-term, setting control metrics and measuring the commercial activity, exhaustive preparation of sales through Consumer and Market knowledge allied with a thorough and accurate diagnosis of everything concerning sales, assumes a unique relevance to the organizations trying to be competitive.
PGV counts on the CATÓLICA-LISBON Executive Education teaching staff as well as with the valuable contribution of experienced professionals in the commercial domain, delivering a solid and coherent articulation between theoretical knowledge and systematization of practical experience.
- All staff who whish to maximize the company's commercial action and/or having commercial responsibility in their organization;
- Corporate Managers whishing to implement a management-oriented philosophy for the customers and the market.
Key Takeaways:
Developing an integrated view of the sales' role and its challenges in a competitive context.
Combining the qualitative analysis of commercial phenomenon with the quantitative component of Commercial Management, crucial for decision-making.
Allowing an integrated view of communication with customers, process and team management, as well as planning and evaluation of the results of commercial activity.
EXECUTIVE EDUCATION - OPEN PROGRAMS
Patrícia Rodrigues