Leading Innovation in the Insurance Sector

This program aims to go beyond the traditional training model organized by functional areas and instead adopt a perspective aligned with the new risks, contexts, and competitive challenges faced by the insurance sector. It explores how innovation and digital transformation, with a focus on AI, Gen AI, and Agentic AI, can contribute to the progress of this essential industry in our society.

CATÓLICA-LISBON is recognized as a training institution for the purposes of continuous professional training and development by: ASF

Who should attend this program:

• Senior and middle managers from insurance companies, including directors, managers, and technical professionals from areas such as strategy, marketing, commercial, product management, IT, risk, claims, and actuarial.

• Professionals from brokers, insurance mediation companies, professional intermediaries, and MGAs.

• Executives from sectors such as banking, consulting, investment funds, healthcare, IT, retail, and automotive, among others.

• Companies responsible for managing large insurance contracts for professionals and organizations, including embedded business models.

What makes this program transformational:

• Understanding the new competitive landscape of the insurance sector, shaped by emerging risks, innovation, and digital transformation.

• Analyzing the impact of technology, including AI, Gen AI, and Agentic AI, on the transformation of the insurance value chain.

• Revisiting the foundations of the insurance sector and its key strategic challenges.

• Exploring industry trends and practical cases, with a focus on the Portuguese insurance market.

• Developing innovative concepts and solutions for the sector through design sprint methodologies.

Program Structure

Discover the learning modules and unlock your full potential.

keyboard_arrow_up Conceptual Approach to New Risk Management, Innovation and Digital Transformation in Insurance
1) Opening Lecture by Guest Speaker (1.5h)
2) Revisiting the Fundamentals of the Insurance Sector – A New Approach to Risk Management (3h)
3) Leveraging Innovation with Design Thinking (3.5h)
4) Digital Transformation (3.5h)
keyboard_arrow_up Emerging Trends / Digital Transformation Technologies in Insurance
1) Artificial Intelligence (AI / Gen AI / AI Agents, Chatbots) and Data Analytics (7h)
2) OTHER DISRUPTIVE TECHNOLOGIES IN INSURANCE (3.5h) AND PRACTICAL EXPERIENCE IN AN IMMERSIVE TECHNOLOGY SPACE (3.5H)
Hugo Veloso
3) PRACTICAL SESSION ON GEN AI APPLIED TO INSURANCE (4.5h)*

Miguel Prego Gaspar

keyboard_arrow_up ​Digital Transformation Across the Insurance Value Chain
1) DIGITAL TRANSFORMATION IN THE INSURANCE VALUE CHAIN: FOCUS ON SALES/UNDERWRITING/CLAIMS
2) Insurtech – “Through the Lens of a Startup” & Apresentação de Insurtech FRANK (3.5h)
3) Digital Transformation and Customer Management in Insurance (3.5h)
4) Digital Transformation and Its Impact on Organizations and People / Talent in Insurance (3.5h)
5) Seminar: TBD (2.5h)
6) DIGITAL TRANSFORMATION IN THE INSURANCE VALUE CHAIN: USE CASES / PRACTICAL SESSION AND INSURANCE COMPANY PRESENTATION

 

keyboard_arrow_up Design Sprint in Insurance and Program Closing
Development of a Proposal for an Innovative Product / Service / Solution Using Design Sprint Methodology (8h)***
Closing Lecture and End of Program (2h)***

 

 **Sessions held in english

Faculty

Paulo Bracons

Paulo Bracons

 

Program Director

Tiago Luís

Tiago Luís

 

CEO
OOM! Strategy & Customer Centricity

João Ribeiro da Costa

João Ribeiro da Costa

 

Head of Digital Transformation at CATÓLICA-LISBON

Miguel Godinho de Matos

Miguel Godinho de Matos

 

Full Professor at CATÓLICA-LISBON

João Freire de Andrade

João Freire de Andrade

 

Executive Director at Start Ventures

Paula Mendes Figueiredo

Paula Mendes Figueiredo

 

Executive Director, Head of CRM Solutions at NTT DATA Portugal

Miguel Paneiro

Miguel Paneiro

 

Director Business Consulting at NTT DATA

Emmanuel Djengue

Emmanuel Djengue

 

Co-Founder at Kaatch

Carlos Ordoñez Sánchez

Carlos Ordoñez Sánchez

 

Vice President Global Insurance Innovation & Marketing

What Our Alumni Say

Want to know more?

Contact the program manager:

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220

Book a call