The Research Lab is an area for collecting individual and psychological data, using individual workstations equipped with personal computers, in a way that safeguards the privacy of participants in the experimental studies. This Lab allows a variety of studies in which it is possible to measure consumer preferences for and evaluation of products, to investigate the impact of individual characteristics in the consumption process, and to manipulate stimuli in order to monitor the reactions of participants.
The Laboratory for Experimental Research iN Economics and management (LERNE) is an innovative center which conducts behavioral studies of consumers and their decision processes. This work strengthens the relationship between the University and the business world, offering companies a facility designed to study the buying behavior of consumers, and benefiting from a group of researchers with strong experience in the experimental area.
By investing in this high-quality infrastructure for experimental research in Economics and Management, CATÓLICA-LISBON strengthens its position at the forefront of leading international management schools. The two primary goals are to encourage high-quality scientific research and to offer advanced training and applied studies to meet the needs of external companies.
LERNE consists of two distinct research areas, the Research Lab and a Retail Lab, and offers a unique infrastructure for conducting studies on consumer behavior studies and related decision-making processes.
The Retail Lab strengthens the University-Companies connection, and benefits from a group of affiliated researchers with strong expertise in the experimental area, in order to address specific needs of companies, including: