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1h Presentation
3h Pharmaceutical Industry Context

TBC

8h Strategy and Business Development
8h Marketing & Marketing Strategies
4h Health & Disease - Trends & Realities
8h Healthcare Economics
4h Digital Marketing Challenges

TBC

4h Pharma Branding*
8h Market Access
4h Regulatory Affairs
8h Financial Accounting
8h Negotiation
8h PharmaSim Simulator
2h Discussion Panel: Trends and Future of the Pharmaceutical Industry

TBC

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

Testimonial

Carla Pereira

Medical and Scientific Relations
Pfizer
Programa de Gestão para a Indústria Farmacêutica
"I consider that Leading Pharma exceeded my expectations (...)."
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