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Block I: The Basics of Marketing and Branding

1h Program Opening
3,5h Strategic Marketing and Fundamentals of Branding
3,5h Knowing the Consumer
3,5h The Power of Brands
3,5h Brand Positioning

BLOCK II: BUILDING AND CREATING A BRAND

3,5h Brand Design and Elements
3,5h Marketing Mix of Branding
3,5h Luxury and Premium Branding
3,5h Communication and Branding

BLOCK III: MEASURE AND MAXIMIZE BRAND PERFORMANCE

1,5h Vista Alegre: Lifestyle Brand Challenge
2h Brand Value Management
3,5h Management Strategies of Brand Portfolios
3,5h Evaluation and Metrics of Branding
3,5h Customer Engagement Strategies
3,5h Branding Globally

BLOCK IV: MARKET CHALLENGES AND REAL PRACTICE

- Vista Alegre Challenge *

Contacts

Executive Education - Open Programs

Formação de Executivos

E-mail: executivos@ucp.pt

Phone: (+351) 214 269 846

 

 

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