PhD and MBA at Harvard Business School, with a specialization in marketing. Master of Law from the University of Paris. Graduated from HEC. He started his professional career as a consultant at Boston Consulting Group. He has held several important positions in the luxury area, namely the president of Paco Rabanne Fashion. He was executive vice president of Bluebell, where he managed about 50 luxury brands and 150 boutiques for all Asia. Over the past 10 years he has been a consultant and partner in EIM Paris and most recently founder of EIM Shanghai. He was a professor at INSEAD in HEC in Sup de Luxe, and at ESSEC and is currently visiting professor at ISML, the Luxury Institute in Seoul, the IE of Madrid, the University of Dubai, the Católica di Milano, among other prestigious institutions. He is guest speaker at numerous events on the luxury theme, published several papers on this subject and published 9 books co-authored, including Pro Logo, Luxury Brand Management, Luxury in China: Opportunities and Market potential and Luxury Retail Management. In 2016 he will release a new book about Chinese luxury brands confirming their expert status on the luxury theme in this country.