Excellence in Management for a Changing World

PAGE - Advanced Executive Program in Management has shaped several generations of leaders. It brings together the latest models and best practices in state-of-the-art management and offers an intense, unique, and immersive transformational experience for leaders in Portugal.

Its main goal is to provide participants with a solid foundation in management, guided by a distinguished faculty, equipping them with the tools and mindset needed to lead their organizations in an increasingly complex and fast-paced environment.

PAGE is also a privileged space for peer learning and experience sharing, thanks to its participatory methodology, the high level of its participants, and the program’s strong focus on innovation.

This program is eligible for scholarships from the José Neves Foundation. Contact us for more information.

An Innovative Thematic Approach

PAGE incorporates an innovative approach to the major themes of contemporary management — from sustainability to digital transformation — ensuring a learning experience that is current, relevant, and aligned with the real challenges faced by today’s leaders.

More than following trends, PAGE prepares participants to anticipate scenarios, lead with purpose, and create real impact within their organizations.

Program Structur

keyboard_arrow_up Block 1: Strategic Management in the 21st Century
1) The Global CEO Mindset for the 21st Century: Sustainability, Digitalisation and Leadership
2) Strategic Management
3) Blocalization: A New World Order

 

keyboard_arrow_up Block 2: Macroeconomic Trends
1) Economic Development Models
keyboard_arrow_up Block 3: Marketing and Value Creation
1) Marketing: Creating Customer Value + 2) Marketing and Sales Metrics
3) Commercial Negotiation and Persuasion
4) Digital Marketing
keyboard_arrow_up Block 4: Innovation management
1) Digital Transformation
2) Business Analytics - Artificial Intelligence Applied to Management
3) The Innovation Process
keyboard_arrow_up Block 5: Leading in a Context of Change
1) Lead Work Teams + 2) Leading Change Processes
3) Communication and Conflict Management
4) Difficult Conversations

 

keyboard_arrow_up Block 6: Finance and Value Creation
1) Analysis of Reports and Accounts
2) Budgeting and Management Control
4) Investment Decisions
5) Financing Decisions
6) Fintech
8) Sustainable Finance

 

Faculty

Nuno Moreira da Cruz

Nuno Moreira da Cruz

 

Program Director

Pedro Celeste

Pedro Celeste

 

Program Director

Luís Caeiro

Luís Caeiro

 

Program Coordinator in the areas of Leadership and Human Resources Management

João Matos

João Matos

 

Program Coordinator in the area of Leadership

David Patient

David Patient

 

Professor in the People & Organizations area at Vlerick Business School in Belgium

Cristina Neto de Carvalho

Cristina Neto de Carvalho

 

PhD in Accounting and Finance

Sofia Pereira

Sofia Pereira

 

Consultant at SCQuARE International Ltd. & Member of the Supervisory Board of Caixa Participações SGPS, SA

Sílvia Cortes

Sílvia Cortes

 

Chair of the Supervisory Board of BCR - Brisa Concessão Rodoviária, SA and Partner at TEAM, Lda

Joaquim Cadete

Joaquim Cadete

 

CEO of Parpublica

Diogo Lopes Pereira

Diogo Lopes Pereira

 

Advisor for Portugal at fintech bank Younited Credit

António Baldaque da Silva

António Baldaque da Silva

 

Executive Director of the Center for Sustainable Finance at Católica-Lisbon School of Economics and Business

Ilídio Barreto

Ilídio Barreto

 

Program Director in the areas of Strategy, Creativity and Strategic Entrepreneurship

Filipe Santos

Filipe Santos

 

Dean of CATÓLICA-LISBON

João César das Neves

João César das Neves

 

Chair of the Ethics Committee of CATÓLICA-LISBON

Ana Caçaca

Ana Caçaca

 

Head of Global Innovation at Galp

Miguel Godinho de Matos

Miguel Godinho de Matos

 

Dean for Faculty of CATÓLICA-LISBON

Tawfik Jelassi

Tawfik Jelassi

 

Assistant Director-General for Communication and Information at UNESCO

 

Testimonials:

PAGE also includes a set of complementary dynamic, aiming for a more active and engaging methodology:

Participants will have a briefing section with an invited company, with real data and challenges, to develop adequate solutions. The Bootcamp takes place in a residential format, over an intense weekend of learning, network and constant challenges.

In a residential format, participants will go through a set of activities that focus on leadership and personal branding, from practical public presentation techniques and tools to the development of a "personal showcase" and role-play exercises.

These are 1,5 hours workshops, that will take place once a quarter, focused on subjects pre-selected by PAGE participants. Participants from PAGE previous editions have free attendance at these workshops.

Each PAGE edition will have a business visit that will be combined with one of the modules, aiming the integration between the modules subjects and the reality of organizations of reference.

Want to know more?

Contact the program manager:

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220

Book a call