Key Facts:

Executive Master in Strategic Marketing

The main goal of the executive master’s degree in Strategical Marketing is to provide their participants with a deeper knowledge and the most valued skills in the Strategical Marketing field.

The programme has adopted a wide and applied perspective, focused on the processes of value creation in the company, on the integration of marketing decisions with the company’s strategical decisions, on the brands’ positioning in competitive markets and on the importance of the operational implementation processes.

The executive master's degree in Strategical Marketing, in part-time, after work hours, or in a balanced calendar, takes advantage from the professional experience of their students and aims to boost their careers providing them with a more advanced and integrative training, focusing on the conceptual accuracy and on the application of practical cases.

The executive master’s degree in Strategical Marketing is aimed at professionals from different fields, with at least 5 years of professional experience, with heterogeneous academic background (degree level), and strong English skills. It is aimed at people who would want to complement their academic or professional’s path, or boost their career, with a solid training in Strategical Management.

Duration

With a duration of 12 months and a part-time, after work, balanced schedule, this Executive Master bases the definition of its contents on rigor and relevance. These criteria are ensured by a faculty of excellence that has been distinguished by its international scientific research and its intense teaching in executive training.

Diploma

Participants in this course will benefit from unique skills development, certified through a diploma with the seal of excellence of CATÓLICA-LISBON.

CATÓLICA-LISBON