Tânia Sousa
E-mail: tania.sousa@ucp.pt
Phone: (+351) 217 227 801
4th Edition (in-class format): to be confirmed
Schedule: available soon
Classes: 7 days, from 10 a.m. to 1:30 p.m. and from 3 p.m. to 7 p.m.
Duration: 46,5 hours
3,5h | Program Welcoming | Insights in Wine Industry by George Sandeman, Sponsored by Vini PORTUGAL | |
30min | Welcome & Opening Session | |
3h | Planning Wine Tourism Destinations | |
4h | Wine Market & Distribution | |
4h | Business Marketing and Brand Management | |
4h | Digital Wine Marketing | |
4h |
Sales and Customer Management
TBC |
|
4h | Understanding Consumer Behavior | |
4h | Deconstructing wine: the science inside the bottle and behind the label | |
4h |
Sustainable Production
TBC |
|
4h | Wineries Management | |
3,5h |
Wines of Portugal Academy
Vini Portugal / Wines of Portugal |
|
4h | Company Interaction: Successful Wine Brand |
4th Edition (in-class format): to be confirmed
Schedule: available soon
Classes: 7 days, from 10 a.m. to 1:30 p.m. and from 3 p.m. to 7 p.m.
Duration: 46,5 hours