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Executive Education

  1. Executive Education
  2. Open Programs
  3. International Wine Business
  4. Curriculum

Curriculum

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

More Information

4th edition: starts on February 2nd, 2020

Schedule: download here

Duration: 46,5 hours

APPLICATIONS OPEN

3,5h Program Welcoming | Insights in Wine Industry by George Sandeman, Sponsored by Vini PORTUGAL
30min Welcome & Opening Session
3,5h Planning Wine Tourism Destinations
4h Wine Market & Distribution
4h Business Marketing and Brand Management
4h Digital Wine Marketing
4h Sales and Customer Management

TBC
4h Understanding Consumer Behavior
4h Deconstructing wine: the science inside the bottle and behind the label
4h Sustainable Processing in the Winery

TBC
4h Wineries Management
3,5h Training by Wine Academy - Wines of Portugal

Vini Portugal / Wines of Portugal
4h Company Interaction: Successful Wine Brand

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

More Information

4th edition: starts on February 2nd, 2020

Schedule: download here

Duration: 46,5 hours

APPLICATIONS OPEN

Program Direction

Nuno Fazenda

José António Couto

Testimonial

Vasco Gonçalves

Executive Education Wine Business Management - Programa de Gestão para o Setor do Vinho
"A specialist faculty, relevant contents and the possibility of developing networking in a very positive environment."
ALTA DIGITAL