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Strategic Marketing and Sales Program


Executive Education - Open Programs

Andreia Hidalgo


Phone: (+351) 214 269 846



More Information

1st edition: starts on January 19th, 2018

Schedule: download here (only available in portuguese)

Classes: Fridays, from 5:30 p.m. to 9 p.m. and Saturdays, from 9:30 a.m. to 1 p.m. and from 3 p.m. to 6:30 p.m.

Venue: Pestana Casino Park Hotel, Funchal

Duration: 70 hours




Program Description

Customer loyalty and marketing are the most critical and decisive strategic areas of any business.

The Strategic Marketing and Sales Program aims to acquire competencies, with a strong vocation for decision making, which allows the professional to be attentive to the market, innovate and bring to the market the products and services that the public wants.

Main Benefits

  • Acquisition and consolidation of specific skills in commercial and marketing management;
  • Developing an integrated view of the sales' role in a competitive context;
  • Combining the qualitative analysis of  commercial phenomenon with the quantitative component of  Commercial Management, crucial for decision-making;
  • Allowing an integrated view of the communication with customers, management of processes, teams and evaluation of results.