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GE is a program that aims to provide an in-depth and actionable knowledge about the most advanced theories on value creation in changing environments.
Value creation is a central objective in management. Such an objective is a challenging one in a world of ongoing changes (e.g., in customer preferences, technological possibilities, regulation or social trends).
Firms, including the leading ones, need to adapt to the changing environments. Recent records worldwide clearly show how hard organizational adaptation became. Instead of fads and fashions, managers may benefit from being aware of recent theoretical developments in the Strategy field.
GE is a program with an innovative format (see Methodology) which encapsulates the state of the art in strategic management, based on models and techniques validated by international scientific research (without wasting time on fads and fashions) and, on the other hand, fully engaged in the practical application of these solid and specific conceptual bases. Major theoretical developments have occurred in recent years in the field of Strategic Management, rendering many traditional models and frameworks incomplete, if not obsolete. GE incorporates these remarkable advances in science. This is done in multiple ways, including the in-depth discussion of international cases and the use of a value creation simulation.
GE is built on the experience and knowledge developed over a large number of Executive Education programs held at the Universidade Católica. The program provides, session to session, model by model, case by case, a unique and unforgettable learning experience in Strategy: from the determination of the company's general orientation to the determination of the actual and interdependent contribution of the diverse functional areas to value creation.
The coordinator and instructor of this Program is the author of a scientific work on dynamic capabilities, which has systematically been included in the top 10 most cited scientific articles published worldwide since 2010, in the Strategic Management category. He has also recently joined the editorial board of the Academy of Management Journal, the flagship empirical journal of the Academy of Management.
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The Strategic Management and Value Creation program aims to develop advanced value creation competences through an innovative format, including traditional sessions (theoretical lectures, practical exercises, case studies) as well as sessions involving a sophisticated value creation simulator (giving participants an immediate opportunity to apply the acquired knowledge). All business cases used in the program relate to well-known international companies with particular relevance in the current business context, including both success and failure situations.
Professor Ilídio Barreto, Program Director, presents some insights about Dynamic Capabilities:
(video in portuguese)