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1h Program Opening
3,5h Commercial Management: profitability and competitiveness

Creating Value for Clients

3,5h Consumer 2020 and its Decision Making Process
2,5h The new world realities
3,5h How Customers Think
3,5h B2B Selling Process

Communicate More Effectively with Customers

3,5h Multichannel Business Strategies
3,5h Sales Coaching
7h Business Performance Management Metrics
3,5h Management of Commercial Teams
3,5h Digital Business Strategies
3,5h Brand Activation

Optimization of the Commercial Strategy

3,5h Customer-focused organizations - managing the customer journey to optimize the client experience
3,5h Persuasion Techniques in Sales
3,5h Commercial Negotiation
3,5h Customer Experience
3,5h Presentation of the Group Works

Differentiation in Communications

3,5h Elevator pitch and effective communication in sales
3,5h Communication Skills
3,5h e-Commerce e Social Media
3,5h Presentation of the Group Works

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

Testimonial

Leonel Gaspar

Direção de Coordenação Empresas Sul
Banco Santader Totta, S.A.
Programa de Gestão Comercial e de Vendas
"(...)a reference for those wishing to develop and acquire new insights in the Commercial Area."
ALTA DIGITAL