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Block I: Digital Marketing Strategy

1,5h Program Opening
3,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Digital Marketing Cases
3,5h Business Models & Information Management
3,5h Workshop: Digital Marketing Insights
online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Metrics in Digital Marketing
3h Mobile Marketing
3,5h Engagement & Conversation
3,5h E-Commerce: Tools and Challenges

Marco Gouveia

3,5h Workshop: Digital Marketing Management
online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Integrating Digital Marketing in Brand Strategy
3,5h Content & Performance Marketing
3,5h Brand Activation and Social Network
online Evaluation Moment - Block III Self Assessment

Block IV

3h Workshop: Digital Marketing Practices

Guest Speakers

3,5h Group Work Presentation

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

Testimonial

Susana Pires Aperta

Diretora de Marketing e Comunicação
Chamartin Imobiliaria
Programa de Gestão em Marketing Digital
"The Digital Marketing Management Program teaches us to work with the various tools that we currently have at the digital level, and to think strategically."
ALTA DIGITAL