Having graduated and getting an MBA, specializing in Finance and Information Systems, I felt that I had some gaps in the Marketing area. Being responsible for commercial areas for 7 years, I had to look further and get new knowledge in this area. The Advanced Executive Program in Marketing completely opened my horizons and gave me lots of new ideas for the development of new strategies to apply in my job. It has a good balance between academical teachers and others more practical, which give us a great perspective of how Marketing is developed in various sectors. I strongly recommend this Program to all Marketing executives with some practical experience in this area.

I decided to join the PAME at the UCP mainly because I felt the need to revisit and reflect upon some conceptual marketing paradigms in a systematic manner. In short, I sought a "laboratory" that would allow me to not only exchange experiences but which would also provide me with a broader vision of marketing dynamics in various industries. Extremely well structured, the PAME proved to be a good example of what marketing essentially is: a constant exercise in positioning by means of analytical tools and the "eternal" Marketing Mix. The "P" of the Product was excellent and had a clearly positive ROI!

Today's marketers are asked to draw global, relevant and omnipresent brands. In this context, PAME marks for the difference. With a well-organized structure, very complete and relevant content, it gives the participants real skills. A faculty of excellence, with evidence given in the market, which enriches the contents and raises the meticulousness of the program. The active exchange of experiences between the participants promotes a dynamic where the plurality of perspectives is an advantage. This program places marketing at the heart of any business strategy.

When I decided to attend a marketing program, I chose PAME because I thought it was the program with the most current contents and with the best faculty. I was very surprised because in addition to confirming my expectations regarding these aspects, I found a very dynamic faculty committed to adapting the subjects to the reality of the participants. It was a pleasant surprise to note that there are programs that allow professionals to continue their academic journey even with the conditions of those who are in the active life, all the participants felt motivated even after a day of work.