Fiz o PAME por acreditar que o conteúdo do mesmo correspondia às minhas expectativas profissionais e pessoais e constituiria um somatório multidimensional de conhecimentos. As expetativas foram superadas. Tive o grato prazer de vivenciar e partilhar experiência coletiva e enriquecedora com um excelente grupo de profissionais, proporcionada pela qualidade e competência dos Coordenadores e pelo excelente elenco de Professores.

The Advanced Executive Program in Marketing (PAME) gave me the opportunity to broaden my personal and professional horizons thanks to the multidisciplinary curriculum of the course and the excellent group of colleagues, with whom a friendship was developed beyond the academic scope.

The skills I have acquired have proven to be valuable tools to meet the daily challenges presented to me as a professional in Marketing and Advertising.

The great relationship between participants, and between participants and teaching staff, offered me the possibility of learning not only with the faculty but also with colleagues through the exchange of experiences among professionals of the most varied backgrounds, which expanded my vision to include new perspectives.

A frequência do PAME surgiu da necessidade de complementar as minhas qualificações académicas. Conceitos como marketing, globalidade, mercado, estratégia, serviço, produto, marca e sucesso são complementados pela extraordinária troca de experiências entre participantes de realidades profissionais totalmente distintas. As competências, espírito crítico e capacidades desenvolvidas durante o programa justificam toda a energia e esforço exigidos, e a escolha pela Universidade Católica revelou-se uma aposta ganha desde o primeiro dia.

Participating in the Advanced Executive Program in Marketing (PAME) of CATÓLICA-LISBON was a very interesting and positive experience for me. After being away from academia for a few years, I felt the need to recycle my knowledge in management and marketing. Given my specialization in the sales/marketing area, it was imperative to get updated with the latest marketing knowledge, techniques and tools. PAME made this possible, by offering a high level teaching staff and group of participants that enabled a positive learning environment where new areas of marketing were introduced and the sharing of professional experiences and practices was encouraged.

The decision to participate in PAME overlapped with a new and ambitious professional challenge, which implied additional sacrifices. Today I clearly know that this was the best decision I made, because I fulfilled my main objective - to consolidate knowledge in this area and thus add value to my work.

I consider PAME a well-structured, well-organized program with added value in most of the themes addressed. I also want to point out that I met lecturers and "PAMEnians" who enriched and gave me a new perspective on different subjects. In short, the investment was largely outweighed.

The Advanced Executive Program in Marketing has confirmed the CATÓLICA-LISBON's reputation for excellence. The scope of the program contents, the quality of the professors and guest lecturers, the topicality of the subjects and the experiences shared by each participant ensured that this program was a unique experience, which contributed towards transforming what we learnt into something truly different, in the service that we provide to our clients. When I decided to attend the Advanced Executive Program in Marketing I did so with a view to reinforcing my skills and enhancing my capacity to deal with new professional challenges. The Advanced Executive Program in Marketing was exactly the solution I was seeking. It surpassed all my expectations and I am now part of a network that will prove invaluable in the future.

My participation in the PAME program was due to a need to acquiring insights in the Marketing area, combining theory with a practical view in its fullest. The PAME program helped me to grow both at a personal and professional levels, either for the quality modules, or for the teaching staff. This course is characterized by: precision; sharing knowledge and professional experience; cooperation; team spirit; an excellent work environment and mutual support; and also the relationship between teachers and students.

Participating in the Advanced Executive Program in Marketing (PAME) was a very gratifying experience. The program is adequately structured and covers a wide range of themes. The quality of the teaching staff is worth mentioning, as they balance a solid theoretical knowledge with their vast and rich professional know-how. Sharing this experience with an excellent group of other participants, that came from such different backgrounds, allowed me to get to know realities extremely different from my own. For this reason, PAME is a fundamental program from those whose goal is to get a holistic view of Marketing, an area that is constantly changing and evolving, especially during crisis times.