PAME is very well structured and is taught by a very experienced faculty. I point out the practical component (case studies, management simulator) and fieldwork (shopping trip with costumers, visits to leading companies) that are part of the curriculum of this course. Adding to this a class composed of elements of different activity sectors, makes PAME a course with a dynamic environment and fully oriented to share ideas and knowledge.
Having participated in PAME was undoubtedly a winning bet and that's why I recommend it to all of those that intend to improve their marketing skills.