Curriculum

Structure of the Program

1h	Program Opening Nuno Fazenda Pedro Celeste
7h	Strategy and Planning for Tourism Nuno Fazenda
7h	Tourism Marketing and Business Plan Pedro Celeste
3h	Leadership and Human Resources Management Isabel Viegas
3h	Product, Service and Customer Satisfaction - case study and visit to Hotel Ritz Lisboa Nuno Fazenda
3h	Seminar on Investments and Financing for Tourism: Instruments, Funds and Opportunities Guest Speaker
3h	Winemaking Management - case study and visit to an Winemaking unit Pedro Celeste
3h	Trends and Challenges in the Hotel Industry: Value Creation Opportunities Hugo Canelas
7h	Comercial Strategies and Sales Management Miguel Ângelo
3h	Commercial and Marketing Metrics Pedro Celeste
3h	Strategies for Investment and Growth in Hospitality and Tourism - case study and visit to the Martinhal Group Nuno Fazenda
4h	The Management of a Tourist Company - The case of the Pestana Group * José Theotónio
3h	Final Project Coaching Nuno Fazenda Pedro Celeste
3h	Excellence in Customer Service and Empathy Cristina Jardim
3h	Digital Marketing for Tourism Pedro Lobo
3h	Luxury, Service in Tourism and Client Experience Mónica Seabra-Mendes
3h	Negotiation and Conflict Management João Matos
3h	Delivery and Presentation of the Projects Nuno Fazenda Pedro Celeste
3h	Tourist and Cultural Animation - strategy of action - case study and visit to the Parks of Sintra * Pedro Celeste

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 215 906 000

More Information

7th edition: starts on September 17th, 2021

This program will be taught in portuguese

Classes: Fridays, from 5:30 p.m. to 8:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.

Duration: 12 weels | total of 65 hours

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