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Executive Education

  1. Executive Education
  2. Open Programs
  3. Tourism Management Program
  4. Curriculum

Curriculum

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

More Information

5th edition*: starts on February 15th, 2019

Schedule: download here

*This program will be taught in portuguese

Classes: Fridays, from 6 p.m. to 9:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.

Duration: 65 hours

applications

1,5h Program Opening
6h Strategy and Planning for Tourism
3h Tourism on National Economy
3h Trends and Challenges in the Hotel Industry: Value Creation Opportunities
7h Managing a Tourist Complex
7h Tourism Marketing and Business Plan
7h Comercial Strategies and Sales Management
3h Digital Marketing for Tourism
3h Leadership and Human Resources Management
3h Negotiation and Conflict Management
2h Luxury, Service in Tourism and Client Experience
4h Final Project Coaching
4h Delivery and Presentation of the Course Projects
10h Seminars and Technical Visits

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

More Information

5th edition*: starts on February 15th, 2019

Schedule: download here

*This program will be taught in portuguese

Classes: Fridays, from 6 p.m. to 9:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.

Duration: 65 hours

applications

Coordinators

Nuno Fazenda

Pedro Celeste

Testimonial

Miguel de Andrade

General Manager
Cascade Wellmess & Lifestyle Resort
Programa Avançado de Gestão para o Turismo
"(...) was an enriching experience."
ALTA DIGITAL