Andreia Hidalgo
E-mail: andreia.hidalgo@ucp.pt
Phone: (+351) 214 269 846
4th edition*: started on January 26th, 2018
Schedule: download here
5th edition*: starts in January 2019
Schedule: available soon
*This program will be taught in portuguese
Classes: Fridays, from 6 p.m. to 9:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.
Duration: 65 hours
| 1,5h | Program Opening | |
| 6h | Strategy and Planning for Tourism | |
| 3h | Tourism on National Economy | |
| 2h | Internationalization and External Markets | |
| 3h | Trends and Challenges in the Hotel Industry: Value Creation Opportunities | |
| 7h | Managing a Tourist Complex | |
| 7h | Tourism Marketing and Business Plan | |
| 7h | Comercial Strategies and Sales Management | |
| 3h | Digital Marketing for Tourism | |
| 3h | Leadership and Human Resources Management | |
| 3h | Negotiation and Conflict Management | |
| 2h | Luxury, Service in Tourism and Client Experience | |
| 4h | Final Project Coaching | |
| 3h | Delivery and Presentation of the Course Projects | |
| 12h | Seminars and Technical Visits |
4th edition*: started on January 26th, 2018
Schedule: download here
5th edition*: starts in January 2019
Schedule: available soon
*This program will be taught in portuguese
Classes: Fridays, from 6 p.m. to 9:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.
Duration: 65 hours
