Formação de Executivos
E-mail: executivos@ucp.pt
Phone: (+351) 214 269 846
Curriculum
Contacts
More Information
6th edition: started on October 9th, 2020
Schedule: download here
7th edition: to be confirmed
Schedule: available soon
This program will be taught in portuguese
Classes: Fridays, from 5:30 p.m. to 8:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.
Duration: 65 hours
| 1,5h | Program Opening | |
| 6h | Strategy and Planning for Tourism | |
| 7h | Tourism Marketing and Business Plan | |
| 3h | Trends and Challenges in the Hotel Industry: Value Creation Opportunities | |
| 3h | Leadership and Human Resources Management | |
| 3h | Tourism on National Economy | |
| 3h | Product, Service and Customer Satisfaction - case study and visit to Hotel Ritz Lisboa | |
| 2h |
Seminary in Tourism - The development of materials and services for an affirmation of Tourism in Portugal
Álvaro Covões |
|
| 2h |
Strategies for Investment and Growth in Hospitality and Tourism - case study and visit to the Martinhal Group
Guest Speaker |
|
| 7h | Comercial Strategies and Sales Management | |
| 7h | Managing a Tourist Complex | |
| 3h | Digital Marketing for Tourism | |
| 3h |
Winemaking Management - case study and visit to an Winemaking unit
Guest Speakers |
|
| 4h | Final Project Coaching | |
| 2,5h |
Tourist and Cultural Animation - strategy of action - case study and visit to the Parks of Sintra Montes da Lua
Guest Speaker |
|
| 2h | Luxury, Service in Tourism and Client Experience | |
| 3h |
Seminar on Investments and Financing for Tourism: Instruments, Funds and Opportunities
Cristina Jardim |
|
| 3h | Negotiation and Conflict Management | |
| 4h | Delivery and Presentation of the Course Projects |
Contacts
More Information
6th edition: started on October 9th, 2020
Schedule: download here
7th edition: to be confirmed
Schedule: available soon
This program will be taught in portuguese
Classes: Fridays, from 5:30 p.m. to 8:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.
Duration: 65 hours
