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1,5h Program Opening
6h Strategy and Planning for Tourism
7h Tourism Marketing and Business Plan
3h Trends and Challenges in the Hotel Industry: Value Creation Opportunities
3h Leadership and Human Resources Management
3h Tourism on National Economy
3h Product, Service and Customer Satisfaction - case study and visit to Hotel Ritz Lisboa
2h Seminary in Tourism - The development of materials and services for an affirmation of Tourism in Portugal

Álvaro Covões

2h Strategies for Investment and Growth in Hospitality and Tourism - case study and visit to the Martinhal Group

Guest Speaker

7h Comercial Strategies and Sales Management
7h Managing a Tourist Complex
3h Digital Marketing for Tourism
3h Winemaking Management - case study and visit to an Winemaking unit

Guest Speakers

4h Final Project Coaching
2,5h Tourist and Cultural Animation - strategy of action - case study and visit to the Parks of Sintra Montes da Lua

Guest Speaker

2h Luxury, Service in Tourism and Client Experience
3h Seminar on Investments and Financing for Tourism: Instruments, Funds and Opportunities

Guest Speaker

3h Negotiation and Conflict Management
4h Delivery and Presentation of the Course Projects

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

Testimonial

Miguel de Andrade

General Manager
Cascade Wellmess & Lifestyle Resort
Programa Avançado de Gestão para o Turismo
"(...) was an enriching experience."
ALTA DIGITAL