Ana Marisa Santos
E-mail: ana.marisa.santos@ucp.pt
Phone: (+351) 215 906 011
Curriculum
Contacts
More Information
6th edition: started on October 9th, 2020
Schedule: download here
7th edition (in person)*: starts on May 7th, 2021
Schedule: download here
*Applications open until April 30th, 2021
This program will be taught in portuguese
Classes: Fridays, from 5:30 p.m. to 8:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.
Duration: 12 weels | total of 65 hours
| 1h | Program Opening | |
| 7h | Strategy and Planning for Tourism | |
| 7h | Tourism Marketing and Business Plan | |
| 3h | Leadership and Human Resources Management | |
| 3h | Product, Service and Customer Satisfaction - case study and visit to Hotel Ritz Lisboa | |
| 3h |
Seminar on Investments and Financing for Tourism: Instruments, Funds and Opportunities
Guest Speaker |
|
| 3h | Winemaking Management - case study and visit to an Winemaking unit | |
| 3h | Trends and Challenges in the Hotel Industry: Value Creation Opportunities | |
| 7h | Comercial Strategies and Sales Management | |
| 3h | Commercial and Marketing Metrics | |
| 3h | Strategies for Investment and Growth in Hospitality and Tourism - case study and visit to the Martinhal Group | |
| 4h | The Management of a Tourist Company - The case of the Pestana Group * | |
| 3h | Final Project Coaching | |
| 3h |
Excellence in Customer Service and Empathy
Cristina Jardim |
|
| 3h | Digital Marketing for Tourism | |
| 3h | Luxury, Service in Tourism and Client Experience | |
| 3h | Negotiation and Conflict Management | |
| 3h | Delivery and Presentation of the Projects | |
| 3h | Tourist and Cultural Animation - strategy of action - case study and visit to the Parks of Sintra * |
Contacts
More Information
6th edition: started on October 9th, 2020
Schedule: download here
7th edition (in person)*: starts on May 7th, 2021
Schedule: download here
*Applications open until April 30th, 2021
This program will be taught in portuguese
Classes: Fridays, from 5:30 p.m. to 8:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.
Duration: 12 weels | total of 65 hours
