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1,5h Program Opening
6h Strategy and Planning for Tourism
3h Tourism on National Economy
2h Internationalization and External Markets
3h Trends and Challenges in the Hotel Industry: Value Creation Opportunities
7h Managing a Tourist Complex
7h Tourism Marketing and Business Plan
7h Comercial Strategies and Sales Management
3h Digital Marketing for Tourism
3h Leadership and Human Resources Management
3h Negotiation and Conflict Management
2h Luxury, Service in Tourism and Client Experience
4h Final Project Coaching
3h Delivery and Presentation of the Course Projects
12h Seminars and Technical Visits

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

Testimonial

Paula Pinheiro Rocha

Diretora/Gestão de Projetos
Naturauta
Programa Avançado de Gestão para o Setor do Turismo
"Destaco ainda como muito positivo, a disponibilidade, conhecimentos técnicos e competência de todos os docentes..."