Skip to main content

Marketing Product and Luxury Services Program


Executive Education - Open Programs

Tânia Sousa


Phone: (+351) 217 227 801

More Information

13th Edition: starts on September 23rd, 2020 (SOLD-OUT)
Schedule: download here

Next Edition: starts on April 9th, 2021
Schedule: available soon

Classes: Thursdays and Fridays, from 6:00 p.m. to 8:00 p.m. and Saturdays, from 10:00 a.m. to 6:00 p.m.

Duration: 70 hours (includes residential weekend)|

Regime: b-learning

This program will be taught in portuguese

Stay up to date with the latest news, follow the program on Facebook and Instagram:


Program Description

This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.

The Luxury Products and Services Marketing Program offers a comprehensive view of the luxury world, in a reflection on its challenges, on the essence of its fundamentals, the idiosyncrasy of its consumers behavior, and the particularities of management either in terms of the creative process and innovation, or communication and distribution. It is a management both complex and fascinating.

This program aims at the study of the main sectors of activity that comprise the heterogeneous luxury market, by disclosing its strategies with case studies and best practices, presented by qualified and renown professionals in the market.  In recent years, luxury has become one of the most relevant and successful business on a global scale, presenting ever growing results, despite the turbulent economic context.

See below what our coordinator and participants say about this program:

Luxury Market Insights

This sessions are sector studies based in visits to luxury brands/companies. The guest speakers are professionals from the luxury sector visiting CATÓLICA-LISBON in order to share their experience.

Luxury Active Sharing

This sessions aims to know projects and portuguese success cases in the luxury area. It is also a privileged space of discussion and networking.

Luxury Weekend Experience

During a weekend in a relaxed and creative environment, participants will have the opportunity to enjoy various luxury initiatives including visits to the scenes of this very particular universe where the magic happens. They will also have the privilege of establishing, again, direct contact with the protagonists of this universe, a journey filled with moments of knowledge, fun and networking.

Mónica Seabra-Mendes, Program Director, presents some insights about Paradoxical Rules:



Maria Moreira

Diretora de Marketing
Thema Hotels & Resorts
Programa de Marketing de Produtos e Serviços de Luxo
"The Luxury Products and Services Marketing Management Program has revealed, once again, that CATÓLICA-LISBON is at the forefront of education."