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Paulo Cardoso do Amaral, Program Director, details the contents of the program:

 

Introduction: Competitive Intelligence and Strategy

3,5h CI's Integrated Methodological Overview

External Intelligence

On-line Competitor Analysis and External Analysis Frameworks
3,5h Discussion of Work Applied to a Case
On-line Applied Individual Work of External Analysis

Internal Intelligence

On-line Key Intelligence Topics and Scenario Analysis
3,5h Discussion of Work Applied to a Case
On-line Applied Individual Work for Internal Analysis

Develop the Plan of Action

On-line Critical Knowledge and Competitive Early Warning
3,5h Discussion of Work Applied to a Case
On-line Individual Work Applied to a Real Action Plan

Management of Agents and Execution of CI

On-line Briefings and Neuro-Linguistic Programming
3,5h Practice of NPL

Final Seminar

3,5h Methodological Review and Discussion of Your Application

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Filipa Roldão

Brand Manager
Renova
Leading Brands: Programa de Branding e Gestão de Marcas
"The Leading Brands: Branding and Brands Management Program combines the best of marketing fundamentals with the mandatory agility in brand management."

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